As part of the partnership iLOQ will become the Official Presenter of the CHL app, just one example of how the agreement goes beyond the standard brand package. Other digital activations include providing fans access pre-game locker room streaming for selected games as well as digital player cards that can be “unlocked”. The participating club will offer hospitality for key clients from ilOQ.

Creating relevant digital activations for sponsors

“Infront and CHL continue to improve its commercial program to integrate clients in digital and social media activation that brings real value to fans,” said Andreas Biffiger, Senior Director of Winter Sports at Infront.”The platforms offer established and new clients the opportunity to evolve alongside the competition. With iLOQ we found a partner that will grow with us along the strong line of partners that are also leaders in their industries.”