Strong brand visibility
Already in its 6th season, the CHL format is gaining in popularity and visibility with almost half a million on-site spectators and close to 6000 hours of broadcast time across Europe. 32 teams from 13 leagues will be competing for the coveted trophy, and the iLOQ brand will be visible from the first face off on 29 August 2019 until the final horn sounds on 4 February 2020.
Digital activation at heart
iLOQ will continue to be the Official Presenter of the CHL app. Other digital activations include providing fans with access to pre-game locker room streaming for selected games as well as digital player cards that can be ‘unlocked’.
And, in cooperation with participating clubs, we will be happy to offer memorable experiences to our customers and partners on game nights.
Ambition, teamwork and innovation
“We are executing our growth strategy and expanding our business to new markets and segments across Europe. The CHL offers outstanding exposure to the iLOQ brand across many of our key sales areas, from central to northern Europe, which all hold strong affiliations to hockey. We are excited to continue successful cooperation with CHL and help spread the word about iLOQ to a wider audience. iLOQ and the CHL are a perfect match since we both place great emphasis on ambition, teamwork and innovation, which, after all, are the cornerstones of a team’s success,” explains Joni Lampinen, CMO of iLOQ.