Champions Hockey League and iLOQ unlock digital potential in major partnership
New agreement with the largest Pan European ice hockey tournament has digital activation at heart
iLOQ, the rapidly growing leader in digital access management, and the Champions Hockey League (CHL) have announced a new four-year partnership to help bring brand exposure to key markets in the security industry throughout Europe.
The CHL proudly boasts 32 hockey teams from 13 European nations and with Infront brokering this agreement, iLOQ is sure to reach a broader audience on more platforms.
As part of the partnership iLOQ will become the Official Presenter of the CHL App – this is just one example of how the agreement goes beyond the standard brand package. Other digital activations include providing fans access to pre-game locker room streaming for selected games, as well as digital player cards that can be “unlocked.” The participating club will offer hospitality for key clients of ilOQ.
Creating relevant digital activations for sponsors
“Infront and CHL continue to improve their commercial program to integrate clients in digital and social media activation, bringing real value to fans,” said Andreas Biffiger, Senior Director of Winter Sports at Infront. “The platforms offer new and established clients the opportunity to evolve alongside the competition. With iLOQ we found a partner that will grow with us alongside our other strong partners who are also leaders in their industries.”
“iLOQ’s position as an innovative, forward-thinking organization matches the values of the CHL – it is great to welcome them as a partner,” said Martin Baumann, CEO of CHL. “Digital is a vital part of how we want to take the CHL forward and with iLOQ’s reputation as being leaders in the industry, it underlines our intentions.”
For iLOQ this contract highlights the determined direction of digital access management and its relevant place in the future.
“We are executing our growth strategy and expanding our business to new markets and segments in Europe. The CHL offers outstanding exposure to the iLOQ brand across many of our key sales areas, from central to northern Europe, which all hold strong affiliations to hockey. We are excited to join forces with CHL and help spread the word about iLOQ to a wider audience. iLOQ and CHL are a perfect match since we both place great emphasis on ambition, teamwork and innovation – which after all are the cornerstones of a team’s success,” explains Heikki Hiltunen, President and CEO of iLOQ”.
Two organizations linked by common goals and values
Joni Lampinen, Chief Marketing Officer of iLOQ explains further, “this cooperation gives iLOQ a good opportunity to offer inspiring experiences for our customers, partners and employees as well as utilizing content in our marketing communications and brand building. We are highly confident we will see beneficial results in our customer and sales activities across Europe.”
Andreas Biffiger, Senior Director of Winter Sports, Infront and Joni Lampinen, Chief Marketing Officer, iLOQ
“Furthermore, the CHL holds the same values as we do at iLOQ – unrelenting determination, a winning attitude, expert craftsmanship and a sense of going beyond to reach our potential. These ideals are incredibly important to our own company, which is why we want to unlock potential in partnerships when we see them,” Joni Lampinen concludes.
iLOQ in brief
iLOQ is a rapidly growing Finnish company that is leading the technological revolution in the digital locking industry. iLOQ transforms mechanical locking into digital and mobile access management. iLOQ solutions are based on technologies developed and patented by the company, enabling electronic and mobile locking without batteries or cables. iLOQ replaces mechanical and electromechanical locking systems with an environmentally friendly solution that solves the problem of lost or copied keys, lock maintenance and lifecycle costs.
Heikki Hiltunen, President and CEO, iLOQ Oy, phone +358 (0)40 3170 260, heikki.hiltunen(at)iLOQ.com
Joni Lampinen, Chief Marketing Officer, iLOQ Oy, phone +358 (0)40 3170 262, joni.lampinen(at)iLOQ.com