iLOQ to start co-operation with Formula One world champion Kimi Räikkönen
iLOQ – the leading innovator in self-powered digital and mobile access management – has signed a two-year contract with Formula One World Champion Kimi Räikkönen.
Kimi has been building a massive fan base since his Formula One debut in 2001. He is famously known for being a man of few words, and just wants to focus on what he does best – flying around some of the world’s most iconic racing tracks at breakneck speed leaving slower competitors in his dust. Which is why this is such a coup for iLOQ:
“Kimi is excited to put his face and his voice behind iLOQ. We have always had a strong presence in the Nordic countries and have been growing quickly throughout Europe, but now we are ready to take on the rest of the world. We have already started promoting our globally leading solution outside of Europe and are confident that, with Kimi as our brand ambassador, we can take iLOQ to the next level and ensure that our goal of making life accessible reaches a world-wide audience,” states Joni Lampinen, Chief Marketing Officer, iLOQ.
Hard work and dedication are key to success
The sport of Formula One demands months of hard work and dedication between the engineers and the driver before the car even reaches the grid. The teamwork is vital. iLOQ’s team of engineers are continuing to develop self-powered digital locking and mobile access management solutions that are revolutionizing the locking industry. The innovative patented technology and software enables electronic locking without the need for batteries or cables. It is this high level of technology and the team behind it that got Kimi excited about iLOQ.
“iLOQ’s solutions are technically advanced, but they are extremely simple for their customers to use. That’s something that really interests me. And the people that work there have drive, passion and a pioneering attitude. They don’t follow traditional rules but are prepared to break new ground and shake things up a bit. I respect that attitude. I am looking forward to helping them get maximum exposure for their brand,” explains Kimi Räikkönen.
iLOQ is driving the digital access revolution, and maximizing safety plays a key role in helping them achieve their customer promise of making life accessible. Safety is another attribute recognized by Kimi:
“We all want to feel safe. Whether it’s me in my car, or my family waiting for me at home. iLOQ’s solutions are helping to solve current security challenges and, even though I usually like to be left alone, I certainly know what I am doing by lending my support to iLOQ! We share very common goals in that we take controlled risks in order to achieve great things,” states Kimi Räikkönen.
The iLOQ logo will be seen on Kimi’s driving suit. He will have a strong presence on iLOQ’s digital channels and will play a major role in the company’s customer and stakeholder events for at least the next two years.
- Joni Lampinen, Chief Marketing Officer, iLOQ Oy, +358 40 3170 262, joni.lampinen(at)iloq.com
- Sami Visa, Kimi Räikkönen Management +358 400 413 000, sami.visa(at)leavemealone.fi