iLOQ continues its successful partnership with Kimi Räikkönen
Digital access management pioneer – iLOQ – has announced that it will continue its partnership with the former Formula 1 world champion and current NASCAR driver, Kimi Räikkönen.
As official Brand Ambassador, Kimi Räikkönen has been a highly visible presence on iLOQ’s digital channels and at customer and partner events around the world since 2019. The successful partnership is set to continue throughout 2023.
“2023 is a big year for iLOQ. We are celebrating our 20th anniversary, putting ourselves firmly on the map in North America and expanding into Southeast Asia. Kimi has been a valued member of our extended iLOQ Family for several years, and we are delighted that he will continue in his role of iLOQ Brand Ambassador,” states iLOQ President and CEO, Heikki Hiltunen.
Kimi Räikkönen’s next outing in NASCAR’s Cup Series will be at the Circuit of The Americas (COTA) in Austin, Texas on 26 March. iLOQ’s logo will once again be visible on the Trackhouse Project91 car and on his helmet and racing suit. The car itself will be displayed on iLOQ’s booth at ISC West (the International Security Conference & Exposition). This principal trade show for the US security industry takes place from 28–31 March in Las Vegas.
“Kimi has been instrumental in boosting the visibility of our brand and increasing our reseller and customer base. His presence in COTA will help raise awareness of iLOQ’s brand also in the States. And having his car on our booth at ISC West will be a sure way to encourage people to stop by giving us the ideal opportunity to showcase our battery-free smart locks and keyless cellphone-based solutions,” comments iLOQ USA General Manager, Joni Lampinen.
“The cooperation with iLOQ has always been great and I am looking forward to working with them as they continue their journey into new markets and countries,” states Kimi Räikkönen.
iLOQ is a technology disruptor that has revolutionized the access management industry to make life limitless. Cloud-based solutions developed and patented by the company provide multiple access possibilities without the need for batteries or cables. Resource-efficient digital and mobile technologies maximize security while minimizing maintenance, administration and lifecycle costs in residential and commercial properties and critical infrastructure sites. www.iLOQ.com