iLOQ kicks off cooperation with Bayer 04 Leverkusen
To strengthen its growth momentum in the important German market and boost its reputation in key Residential, Commercial and Critical Infrastructure business areas, iLOQ has started collaborating with Bundesliga football team – Bayer 04 Leverkusen.
The cooperation will start with the installation during the summer of iLOQ’s digital locking system in Bayer 04 Leverkusen’s 30,210 capacity BayArena stadium – one of the most modern stadia in Europe – and will expands into Bayer 04 Leverkusen’s other facilities at a later date.
“We are looking forward to our cooperation with iLOQ and to making life more accessible for staff and visitors to the stadium. We already feel close to a company that has its roots in Finland – Finnish national team goalkeeper Lukáš Hrádecký is an integral part of the Bayer 04 Leverkusen squad,” explains Wolfgang Sessmann, Head of Strategic Building Management for the BayArena.
“With exclusive status as a ‘Safety Partner’ of Bayer 04 Leverkusen, iLOQ will belong to a selected group of brands that make a productive contribution to the future of Bayer 04 Leverkusen. iLOQ’s presence will be seen on advertising boards and on the TV video panel at the stadium, in all Bayer 04 Leverkusen’s digital communications and at iLOQ’s stakeholder events,” states iLOQ’s Chief Marketing Officer, Joni Lampinen.