Sponsorship or partnership?
1 min read
For the last few years iLOQ and Infront have been partners in the CHL (Champions Hockey League). I have been asked many times – was it worth it? In my eyes, it has been worth all the effort from both sides.
We arranged so many unforgettable partner events and team meetings to coincide with the games. We produced and published a great deal of content in the digital environment, made lots of new contacts, gathered some great leads and, more importantly, had the possibility to offer experiences to people who would normally follow other mainstream sports like soccer or cycling; and all this around a game called ice hockey.
I was lucky to be a part of the group who played in the CHL–sponsored game on an event day. A huge thanks to Claude Hollenstein and Giannina Rageth from Infront who took care of us in the middle of all hustle. They made us felt comfortable all times.
The cooperation between iLOQ and Infront really shows the difference between sponsoring an event and a true partnership. We have many happy memories and have done some great business both on and off the ice.
You can read more about our partnerships here.