Expo 2020 Dubai – a success story for iLOQ in the Finland Pavilion
At the beginning of 2022, we hosted an event at Expo 2020 Dubai where we welcomed VIP guests from both the public and private sector to the Finland Pavilion. About 40 CEOs, Senior Managers, Project Managers and Engineers from the telecom, utility, transportation, police, logistics, ports and residential segments were keen to learn more about the advantages of our battery-free digital and mobile access management solutions which were seen in action in the pavilion itself.
In April, after 182 days, the Expo finally closed its doors. The whole event was a tremendous success and the Finland pavilion itself welcomed over 1 million visitors. We now have even more insights from the Expo that we would like to share with you.
- A total of 24.1 million people visited the Expo.
- The Finland pavilion broke the one-million-visitor milestone a good week before closing with the total number of visitors exceeding 1.1 million. This represented 4.5 % of all Expo visitors.
- The Finland pavilion received a silver medal for its architecture in the small pavilions category.
- The media presented 500 articles and videos about the Finland pavilion, including 61 TV and radio interviews. The total PR value of the media visibility is calculated at 22 million euros.
- In social media, Finland took the lead in Twitter amongst all participating countries, ranked fifth in LinkedIn and ninth in Instagram, exceeding the visibility of many larger countries with much greater communications budgets.
- The Finland pavilion web pages attracted over 160,000 visitors with over 280,000 visits.
So, all-in-all, Expo 2020 Dubai was an amazing success. Finland is, of course, the ‘birthplace’ of iLOQ and we were delighted to showcase the benefits of our solutions in the Finland pavilion. But iLOQ, as a company, is continuing its success story in new countries and new markets all around the world. This year alone, we extended our reach even over the Atlantic and into the USA. Next year will be iLOQ’s 20th anniversary and we are very much looking forward to it. Keep following our channels for all our news in this amazing year to come.