Before turning pro, Alex had an extremely successful amateur career winning many tournaments with the highlight being crowned Finnish Amateur Champion in 2018. After starting his professional career at the beginning of 2020, he managed to compete in six major tournaments before the coronavirus unfortunately shut down the pro tour.

During the spring, he dedicated himself to training and honing his skills. His hard work paid off this summer as he is currently leading the overall competition in the Audi Finnish PGA Golf Tour with two more tournaments to play.

“iLOQ’s innovation and dedication enabled us to challenge the traditional locking market and put us in the position of being a leader in digital locking and mobile access solutions. We see many similar traits in Alex. He is a positive, young talent with all the capabilities and the winning attitude to break through in the European Challenge Tour. We enjoyed having him at our recent ‘Key to Success’ golf tournament and look forward to welcoming him at future partner and customer events,” states Joni Lampinen, iLOQ’s Chief Marketing Officer.

Watch this video to get to know more about Alex:


Like iLOQ, Alex is committed to working hard and shares the hunger to be the best of the best:

“It all starts with your desire to win. I am a good competitor and I like tough challenges. It is not enough to participate or enter the race. If you focus on doing your best and have the goal of winning in mind, then you will succeed. The mental edge in tough situations is what takes you forward.”

We will continue to follow Alex’s career closely and will bring you more news of his success on our social media channels.

Get out of the bunker

Watch this video to learn Alex’s tips on getting out of the bunker.

More golf tips from Alex Hietala

Problems with a slice or hook? Watch this video for some great tips from iLOQ’s Alex Hietala.