Picture: Juha Lahti

We are proud to announce our continued sponsorship of the Finnish national hockey league for the fourth consecutive season, reinforcing our strong connection to one of Finland’s most beloved sports.

Ice hockey has long held a special place in iLOQ’s story, with our President and CEO Heikki Hiltunen having previously served as Chairman of the Finnish national league and Chairman of the Board for Hockey-Team Vaasan Sport. This enduring relationship reflects our commitment to community, teamwork, and performance – values shared both on the ice and in business.

“I am delighted to continue our cooperation with the Finnish national hockey league,” states Heikki Hiltunen. “With games played in some of the most modern and well-equipped arenas in Europe, the league attracts fans from around the world offering our brand exceptional visibility. I’m looking forward to an exciting season filled with great games and unforgettable goals.”

The 2025–2026 season, running from September to May, will see our brand prominently featured across multiple platforms. Fans can spot iLOQ during pre-match TV broadcasts, on the league’s official website and social media channels, and on video screens inside arenas. Additionally, in every arena, the logo will appear beneath the ice in the blue goal crease – a striking and entirely unique visual element.

“We are very pleased to continue our main partnership with iLOQ. iLOQ is a rapidly growing Finnish technology company, and we want to help them achieve their goals and showcase Finnish quality in both business and sports,” states Vili Nurmi, Sales Director, Finnish Hockey League – Liiga.

Beyond visibility, this partnership is rooted in our shared values. Both iLOQ and the Finnish hockey league – Liiga – are committed to sustainability. Initiatives include improving energy efficiency in arenas, encouraging public transportation for fans and players, and promoting equipment recycling programs.

“The foundation of every successful partnership is not just a shared vision but shared values. And, in iLOQ, we have found a partner that truly shares these values,” states Mikko Pulkkinen, CEO, Finnish Hockey League – Liiga.

Stay tuned to iLOQ’s channels for updates as the season unfolds.