iLOQ starts co-operation with Formula One world champion Kimi Räikkönen

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“We are proud and very excited to announce that Formula One superstar, Kimi Räikkönen, will be iLOQ’s new Brand Ambassador. iLOQ has always had a strong presence in the Nordic countries and has been growing quickly throughout Europe. With Kimi’s help, we will ensure that our goal of making life accessible reaches a world-wide audience,” states Joni Lampinen, Chief Marketing Officer, iLOQ.

Kimi will play a major role in our customer and stakeholder events for the next two years. He will also have a strong presence on our digital channels, so bookmark this page for all the latest news.

Your key to success

The key to success in the sport of Formula One depends on the months of hard work and dedication between the engineers and the driver before the car even reaches the grid. The teamwork is vital. iLOQ’s team of engineers are your key to success by continuing to develop self-powered digital locking and mobile access management solutions that are revolutionizing the locking industry. It is this high level of technology and the team behind it that got Kimi excited about iLOQ.

“iLOQ’s solutions are technically advanced, but they are extremely simple for their customers to use. That’s something that really interests me. And the people that work there have drive, passion and a pioneering attitude. They don’t follow traditional rules but are prepared to break new ground and shake things up a bit. I respect that attitude. I am looking forward to helping them get maximum exposure for their brand.”

 

 

 

 

Maximizing safety

iLOQ is driving the digital access revolution, and maximizing safety plays a key role in helping achieve our customer promise of making life accessible. Safety is another attribute recognized by Kimi:

“We all want to feel safe. Whether it’s me in my car, or my family waiting for me at home. iLOQ’s solutions are helping to solve current security challenges and, even though I usually like to be left alone, I certainly know what I am doing by lending my support to iLOQ! We share very common goals in that we take controlled risks in order to achieve great things,” states Kimi Räikkönen.

We wish Kimi great success for the 2019 season and look forward to seeing the Finnish flag flying proudly above the podium, and the iLOQ logo proudly on Kimi’s driving suit.

Dress for success

If you want the keys to success, you need to dress for success. iLOQ has created a webshop that contains a selection of iLOQ x Kimi Räikkönen personalized products. Treat yourself, or order something unique for your friends or family. Click here to visit the shop.

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Once upon a time in Helsinki…

This summer, we presented our ‘Give it your best shot’ competition with the amazing prize of two tickets to a Formula 1 race. iLOQ and ‘you know who’ were out and about in Helsinki. To enter, all you had to do was spot us, take a picture and upload it to the iloq_official Instagram account. In a random draw, the lucky winner was Lukas Ekman who has chosen tickets for the iconic Monaco Grand Prix in 2020. Well done, Lukas. You can watch the action from the fun day here.

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Kimi Räikkönen in Formula One

After a successful karting career from the age of 10, Kimi Räikkönen made his Formula One debut for the Sauber-Petronas team in 2001. In 2002, he joined McLaren Mercedes and finished as runner-up in the championship to Michael Schumacher in 2003 and Fernando Alonso in 2005. In 2007, Kimi moved to Ferrari where he claimed the Formula One World Drivers’ championship crown.

At the end of the 2018 season, Kimi announced that he would be returning to Sauber for the 2019 and 2020 seasons.

 

 

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