iLOQ and the Finnish hockey league – Liiga – extend their winning partnership into a fourth season
iLOQ is proud to announce its continued sponsorship of the Finnish national hockey league for the fourth consecutive season, reinforcing its strong connection to one of Finland’s most beloved sports.
Picture: MTV Broadcast / Jääkiekon SM-Liiga Oy
Ice hockey has long held a special place in iLOQ’s story, with President and CEO Heikki Hiltunen having previously served as Chairman of the Finnish national league and Chairman of the Board for Hockey-Team Vaasan Sport. This enduring relationship reflects iLOQ’s commitment to community, teamwork, and performance – values shared both on the ice and in business.
“I am delighted to continue our cooperation with the Finnish national hockey league,” states Heikki Hiltunen. “With games played in some of the most modern and well-equipped arenas in Europe, the league attracts fans from around the world offering our brand exceptional visibility. I’m looking forward to an exciting season filled with great games and unforgettable goals.”
The 2025–2026 season, running from September to May, will see iLOQ’s brand prominently featured across multiple platforms. Fans can spot iLOQ during pre-match TV broadcasts, on the league’s official website and social media channels, and on video screens inside arenas. Additionally, in every arena, the logo will appear beneath the ice in the blue goal crease – a striking and entirely unique visual element.
“We are very pleased to continue our main partnership with iLOQ. iLOQ is a rapidly growing Finnish technology company, and we want to help them achieve their goals and showcase Finnish quality in both business and sports,” states Vili Nurmi, Sales Director, Finnish Hockey League – Liiga.
Beyond visibility, the partnership is rooted in shared values. Both iLOQ and the Finnish hockey league – Liiga – are committed to sustainability. Initiatives include improving energy efficiency in arenas, encouraging public transportation for fans and players, and promoting equipment recycling programs.
“The foundation of every successful partnership is not just a shared vision but shared values. And, in iLOQ, we have found a partner that truly shares these values,” states Mikko Pulkkinen, CEO, Finnish Hockey League – Liiga.
For more information:
Toni Päivinen, Chief Business Officer – Nordics, iLOQ
About iLOQ
iLOQ is a technology disruptor that has revolutionized the locking industry by replacing mechanical locking to make life limitless. Battery- and cable-free smart locks maximize security, minimize lifecycle costs and enhance the value and sustainability of properties and infrastructures. iLOQ operates in more than 55 countries with over 1,800 partner locations globally. In 2024, iLOQ had a turnover of €128,7 million and more than 330 employees. www.iLOQ.com